为消费者提供所需是每一个企业成功的关键。为此，企业需要 为如何吸引并留住客户制定计划。影响这种计划的因素很多，比如 客户关系、广告、声誉、定价、性价比(value for money)以及售后服 务等。除此之外，一个企业还需要高效、经济、安全地运营，因为 这些方面是与客户和雇员直接相关的。
Providing what the customer requires is the key to any suc¬cessful business. To do this, a business needs to have a plan for attracting, and keeping，their customers. There are several factors involved in developing a workable plan, such as, customer relations, advertising, reputation，pricing，value for money and after sales service. On top of that, businesses need to be run, efficiently, economically and safely because all these aspects relate to both their customers and their employees.